This proposal intends to provide an alternative to the dominant, consumerist retail environments that characterise London’s Oxford Street and that create a disconnect between the product and its production. This is done by introducing a transparent production line for the fashion industry along the route of the historic Tyburn River. The project acts as a place in which the public can view and discover the full process of garment creation from the fundamentals to its full completion.

The proposal uses the craft of a garment to provide the source of inspiration for the architectural façade of the street. The design of the street functions as a pedagogic device. By placing an aesthetic as a common factor in the making and craft of a garment and the design of the building façade, the architecture will construct an underlying spatial meaning that guides an individual through the garment’s production. The architecture will also support individual makers and craftsmen, allowing the display of their craft to a wider audience.

This work was developed as part of group work by Barbara Huszar, in collaboration with Samuel Langley.